Programme
Launch Pad
A strategic launch programme for new products, services, or ventures that need to enter the market with clarity and confidence.
For funded startups and established businesses preparing to launch something new and want to get the positioning, value proposition, and narrative right from day one.
/.01
What is it
A structured, strategic programme that defines what you’re launching, why it matters, how it should be positioned, and the narrative that will resonate with the market.
This isn’t marketing execution.
It’s the strategic work that ensures you launch with precision, not hope.
/.02
Who is it for
Startups ready to take a new proposition to market
Established companies adding a new product or service
Teams shaping a new category or sub-category
Founders preparing for investment, pitching, or early traction
Agencies needing strategic clarity for a client’s new launch
Businesses pivoting or expanding into new territory
/.03
What problems it solves
Messaging that feels flat, generic, or unconvincing
A new offer that lacks clarity or direction
Confusion about target audience or positioning
Struggles to articulate the value in a way that lands
Risk of launching into the wrong category
Teams not aligned around what the offer actually is
Most launches fail not because of the product, but because the strategy, positioning, or narrative is wrong.
This programme eliminates that risk.
/.04
What's included
01. Category & Whitespace Analysis
Pinpoint the opportunity, the competitive landscape, and the position you can own.
02. Positioning & Value Proposition
Define the strategic stance and the value your offer creates.
03. Customer Clarity
Identify priority audiences, their motivations, and what they’re trying to achieve.
04. Launch Narrative
Craft the story that explains your offer simply, compellingly, and distinctively.
05. Messaging Fundamentals
Clear message pillars, proof points, and the language that brings the offer to life.
06. Go-To-Market Foundations
Strategic direction for website content, pitch decks, early campaigns, and launch materials.
07. Founder/Leadership Alignment
Ensure everyone internally can articulate the offer with confidence and clarity.
/.03
What you walk away with
A value proposition people understand instantly
A clear market position for your new offer
A narrative that resonates and differentiates
Aligned internal teams speaking the same language
The strategic foundation for marketing, sales, and pitching
A launch plan that feels focused, credible, and commercially sound
You launch knowing exactly who it’s for, why it matters, and how to communicate it.
/.05
Why it matters
A strong launch is not about features or campaigns, it’s about clarity, relevance, and strategic direction.
With this programme, your business avoids:
Mispositioning
Wasted spend
Slow traction
Conflicting internal narratives
Launching into the wrong space
Being confused with competitors
You enter the market with confidence, coherence, and momentum.
/.££
Investment
£15k–£40k
(depending on depth, research, and complexity)
Have a project?
Schedule a Call.
Let's chat!
Have a project?
Programme
Launch Pad
A strategic launch programme for new products, services, or ventures that need to enter the market with clarity and confidence.
For funded startups and established businesses preparing to launch something new and want to get the positioning, value proposition, and narrative right from day one.
/.01
What is it
A structured, strategic programme that defines what you’re launching, why it matters, how it should be positioned, and the narrative that will resonate with the market.
This isn’t marketing execution.
It’s the strategic work that ensures you launch with precision, not hope.
/.02
Who is it for
Startups ready to take a new proposition to market
Established companies adding a new product or service
Teams shaping a new category or sub-category
Founders preparing for investment, pitching, or early traction
Agencies needing strategic clarity for a client’s new launch
Businesses pivoting or expanding into new territory
/.03
What problems it solves
Messaging that feels flat, generic, or unconvincing
A new offer that lacks clarity or direction
Confusion about target audience or positioning
Struggles to articulate the value in a way that lands
Risk of launching into the wrong category
Teams not aligned around what the offer actually is
Most launches fail not because of the product, but because the strategy, positioning, or narrative is wrong.
This programme eliminates that risk.
/.04
What's included
01. Category & Whitespace Analysis
Pinpoint the opportunity, the competitive landscape, and the position you can own.
02. Positioning & Value Proposition
Define the strategic stance and the value your offer creates.
03. Customer Clarity
Identify priority audiences, their motivations, and what they’re trying to achieve.
04. Launch Narrative
Craft the story that explains your offer simply, compellingly, and distinctively.
05. Messaging Fundamentals
Clear message pillars, proof points, and the language that brings the offer to life.
06. Go-To-Market Foundations
Strategic direction for website content, pitch decks, early campaigns, and launch materials.
07. Founder/Leadership Alignment
Ensure everyone internally can articulate the offer with confidence and clarity.
/.03
What you walk away with
A value proposition people understand instantly
A clear market position for your new offer
A narrative that resonates and differentiates
Aligned internal teams speaking the same language
The strategic foundation for marketing, sales, and pitching
A launch plan that feels focused, credible, and commercially sound
You launch knowing exactly who it’s for, why it matters, and how to communicate it.
/.05
Why it matters
A strong launch is not about features or campaigns, it’s about clarity, relevance, and strategic direction.
With this programme, your business avoids:
Mispositioning
Wasted spend
Slow traction
Conflicting internal narratives
Launching into the wrong space
Being confused with competitors
You enter the market with confidence, coherence, and momentum.
/.££
Investment
£15k–£40k
(depending on depth, research, and complexity)
Have a project?
Programme
Launch Pad
A strategic launch programme for new products, services, or ventures that need to enter the market with clarity and confidence.
For funded startups and established businesses preparing to launch something new and want to get the positioning, value proposition, and narrative right from day one.
/.01
What is it
A structured, strategic programme that defines what you’re launching, why it matters, how it should be positioned, and the narrative that will resonate with the market.
This isn’t marketing execution.
It’s the strategic work that ensures you launch with precision, not hope.
/.02
Who is it for
Startups ready to take a new proposition to market
Established companies adding a new product or service
Teams shaping a new category or sub-category
Founders preparing for investment, pitching, or early traction
Agencies needing strategic clarity for a client’s new launch
Businesses pivoting or expanding into new territory
/.03
What problems it solves
Messaging that feels flat, generic, or unconvincing
A new offer that lacks clarity or direction
Confusion about target audience or positioning
Struggles to articulate the value in a way that lands
Risk of launching into the wrong category
Teams not aligned around what the offer actually is
Most launches fail not because of the product, but because the strategy, positioning, or narrative is wrong.
This programme eliminates that risk.
/.04
What's included
01. Category & Whitespace Analysis
Pinpoint the opportunity, the competitive landscape, and the position you can own.
02. Positioning & Value Proposition
Define the strategic stance and the value your offer creates.
03. Customer Clarity
Identify priority audiences, their motivations, and what they’re trying to achieve.
04. Launch Narrative
Craft the story that explains your offer simply, compellingly, and distinctively.
05. Messaging Fundamentals
Clear message pillars, proof points, and the language that brings the offer to life.
06. Go-To-Market Foundations
Strategic direction for website content, pitch decks, early campaigns, and launch materials.
07. Founder/Leadership Alignment
Ensure everyone internally can articulate the offer with confidence and clarity.
/.03
What you walk away with
A value proposition people understand instantly
A clear market position for your new offer
A narrative that resonates and differentiates
Aligned internal teams speaking the same language
The strategic foundation for marketing, sales, and pitching
A launch plan that feels focused, credible, and commercially sound
You launch knowing exactly who it’s for, why it matters, and how to communicate it.
/.05
Why it matters
A strong launch is not about features or campaigns, it’s about clarity, relevance, and strategic direction.
With this programme, your business avoids:
Mispositioning
Wasted spend
Slow traction
Conflicting internal narratives
Launching into the wrong space
Being confused with competitors
You enter the market with confidence, coherence, and momentum.
/.££
Investment
£15k–£40k
(depending on depth, research, and complexity)