freelance brand strategist-London UK
Brand Strategy for Agencies
and Consultancies
Agencies often need deeper strategic thinking than their internal team has the bandwidth or seniority to provide. I step in as an experienced partner - helping you sharpen the strategy, strengthen the narrative, and give creative teams the clarity they need to deliver their best work.
With over 20 years’ experience leading agencies and advising in-house teams, I help simplify complex challenges, inject fresh creative thinking, and give teams the strategic clarity they need to move work forward with confidence.
I can work remotely, hybrid and in-house across London and the South East. Based just outside of London in Essex, I can be on-site for workshops and key client sessions whenever needed.
/.01
How I typically support agencies
Specialist Brand Strategy Services for Agencies
I act as a senior extension of your team, helping you diagnose problems, define strategic choices, and bridge the gap between business goals and creative execution.
Strategic Definition & Positioning
(The core choices that define where the brand plays and how it wins)
Brand Positioning & Value Proposition: Developing the central argument that separates the brand from competitors.
Brand Architecture & Portfolio: Structuring complex organizations, sub-brands, and products for clarity and efficiency.
Organisational Narrative: Articulating the Purpose, Mission, Vision, and Values that drive culture and behaviour.
New Venture Strategy: Defining the market entry strategy and positioning for startups and new product launches.
Insight, Diagnosis & Research
(The rigour required to validate strategic choices)
Stakeholder Interviews: Conducting C-suite interviews to extract business goals and internal alignment.
Insight Synthesis: Distilling research and data into a clear strategic direction.
Brand Audits: Evaluating current brand performance against business objectives.
Creative Strategy & Facilitation
(Translating strategy into a springboard for design)
Creative Strategy & Briefing: Crafting the narrative, messaging, and "the big idea" to brief creative teams effectively.
Brand Identity Strategy: Defining the strategic foundations specifically for visual and verbal identity projects.
Workshop Facilitation: Designing and leading high-stakes workshops to achieve consensus and clarity.
Client Leadership: Leading strategy presentations and guiding clients through the decision-making process on live accounts.
/.02
Why agencies choose to bring me in
Senior strategic depth without committing to full-time headcount
Clear, confident articulation that fuels stronger creative ideas
Fast integration into existing teams with minimal guidance required
A client-ready partner who elevates conversations and decision-making
The ability to cut through complexity quickly and steer projects forward
Strategic clarity that gives creatives a stronger platform to build from
Reliable delivery and a clean handover at the end of every engagement
/.03
What makes working together easy
Flexible engagement: project-based, retained or as-needed
Remote, hybrid or on-site support in London and Essex
Clear scopes, documentation and expectations from the outset
Straightforward communication and reliable check-ins
Full discretion and respect for your client relationships
Transparent project or day rates with no hidden costs
Easy collaboration with both strategy and creative teams
/.04
How it works
I join your team for a defined brief - shaping the strategy, guiding the creative direction and making sure the work stands up to scrutiny. You retain the client relationship. I provide the strategic clarity and senior thinking that helps your agency deliver work with conviction.
If you’re preparing a pitch, shaping a brand or tackling a complex challenge that needs senior support, I’d be happy to step in and help elevate the work.
/.05
Why this works
I join your team for a defined brief - shaping the strategy, guiding the creative direction and making sure the work stands up to scrutiny. You retain the client relationship. I provide the strategic clarity and senior thinking that helps your agency deliver work with conviction.
If you’re preparing a pitch, shaping a brand or tackling a complex challenge that needs senior support, I’d be happy to step in and help elevate the work.
Get in touch!
Schedule a Call.
Let's chat!
Get in touch!
freelance brand strategist-London UK
Brand Strategy for Agencies
and Consultancies
Agencies often need deeper strategic thinking than their internal team has the bandwidth or seniority to provide. I step in as an experienced partner - helping you sharpen the strategy, strengthen the narrative, and give creative teams the clarity they need to deliver their best work.
With over 20 years’ experience leading agencies and advising in-house teams, I help simplify complex challenges, inject fresh creative thinking, and give teams the strategic clarity they need to move work forward with confidence.
I can work remotely, hybrid and in-house across London and the South East. Based just outside of London in Essex, I can be on-site for workshops and key client sessions whenever needed.
/.01
How I typically support agencies
Specialist Brand Strategy Services for Agencies
I act as a senior extension of your team, helping you diagnose problems, define strategic choices, and bridge the gap between business goals and creative execution.
Strategic Definition & Positioning
(The core choices that define where the brand plays and how it wins)
Brand Positioning & Value Proposition: Developing the central argument that separates the brand from competitors.
Brand Architecture & Portfolio: Structuring complex organizations, sub-brands, and products for clarity and efficiency.
Organisational Narrative: Articulating the Purpose, Mission, Vision, and Values that drive culture and behaviour.
New Venture Strategy: Defining the market entry strategy and positioning for startups and new product launches.
Insight, Diagnosis & Research
(The rigour required to validate strategic choices)
Stakeholder Interviews: Conducting C-suite interviews to extract business goals and internal alignment.
Insight Synthesis: Distilling research and data into a clear strategic direction.
Brand Audits: Evaluating current brand performance against business objectives.
Creative Strategy & Facilitation
(Translating strategy into a springboard for design)
Creative Strategy & Briefing: Crafting the narrative, messaging, and "the big idea" to brief creative teams effectively.
Brand Identity Strategy: Defining the strategic foundations specifically for visual and verbal identity projects.
Workshop Facilitation: Designing and leading high-stakes workshops to achieve consensus and clarity.
Client Leadership: Leading strategy presentations and guiding clients through the decision-making process on live accounts.
/.02
Why agencies choose to bring me in
Senior strategic depth without committing to full-time headcount
Clear, confident articulation that fuels stronger creative ideas
Fast integration into existing teams with minimal guidance required
A client-ready partner who elevates conversations and decision-making
The ability to cut through complexity quickly and steer projects forward
Strategic clarity that gives creatives a stronger platform to build from
Reliable delivery and a clean handover at the end of every engagement
/.03
What makes working together easy
Flexible engagement: project-based, retained or as-needed
Remote, hybrid or on-site support in London and Essex
Clear scopes, documentation and expectations from the outset
Straightforward communication and reliable check-ins
Full discretion and respect for your client relationships
Transparent project or day rates with no hidden costs
Easy collaboration with both strategy and creative teams
/.04
How it works
I join your team for a defined brief - shaping the strategy, guiding the creative direction and making sure the work stands up to scrutiny. You retain the client relationship. I provide the strategic clarity and senior thinking that helps your agency deliver work with conviction.
If you’re preparing a pitch, shaping a brand or tackling a complex challenge that needs senior support, I’d be happy to step in and help elevate the work.
/.05
Why this works
I join your team for a defined brief - shaping the strategy, guiding the creative direction and making sure the work stands up to scrutiny. You retain the client relationship. I provide the strategic clarity and senior thinking that helps your agency deliver work with conviction.
If you’re preparing a pitch, shaping a brand or tackling a complex challenge that needs senior support, I’d be happy to step in and help elevate the work.
Have a project?
freelance brand strategist-London UK
Brand Strategy for Agencies
and Consultancies
Agencies often need deeper strategic thinking than their internal team has the bandwidth or seniority to provide. I step in as an experienced partner - helping you sharpen the strategy, strengthen the narrative, and give creative teams the clarity they need to deliver their best work.
With over 20 years’ experience leading agencies and advising in-house teams, I help simplify complex challenges, inject fresh creative thinking, and give teams the strategic clarity they need to move work forward with confidence.
I can work remotely, hybrid and in-house across London and the South East. Based just outside of London in Essex, I can be on-site for workshops and key client sessions whenever needed.
/.01
How I typically support agencies
Specialist Brand Strategy Services for Agencies
I act as a senior extension of your team, helping you diagnose problems, define strategic choices, and bridge the gap between business goals and creative execution.
Strategic Definition & Positioning
(The core choices that define where the brand plays and how it wins)
Brand Positioning & Value Proposition: Developing the central argument that separates the brand from competitors.
Brand Architecture & Portfolio: Structuring complex organizations, sub-brands, and products for clarity and efficiency.
Organisational Narrative: Articulating the Purpose, Mission, Vision, and Values that drive culture and behaviour.
New Venture Strategy: Defining the market entry strategy and positioning for startups and new product launches.
Insight, Diagnosis & Research
(The rigour required to validate strategic choices)
Stakeholder Interviews: Conducting C-suite interviews to extract business goals and internal alignment.
Insight Synthesis: Distilling research and data into a clear strategic direction.
Brand Audits: Evaluating current brand performance against business objectives.
Creative Strategy & Facilitation
(Translating strategy into a springboard for design)
Creative Strategy & Briefing: Crafting the narrative, messaging, and "the big idea" to brief creative teams effectively.
Brand Identity Strategy: Defining the strategic foundations specifically for visual and verbal identity projects.
Workshop Facilitation: Designing and leading high-stakes workshops to achieve consensus and clarity.
Client Leadership: Leading strategy presentations and guiding clients through the decision-making process on live accounts.
/.02
Why agencies choose to bring me in
Senior strategic depth without committing to full-time headcount
Clear, confident articulation that fuels stronger creative ideas
Fast integration into existing teams with minimal guidance required
A client-ready partner who elevates conversations and decision-making
The ability to cut through complexity quickly and steer projects forward
Strategic clarity that gives creatives a stronger platform to build from
Reliable delivery and a clean handover at the end of every engagement
/.03
What makes working together easy
Flexible engagement: project-based, retained or as-needed
Remote, hybrid or on-site support in London and Essex
Clear scopes, documentation and expectations from the outset
Straightforward communication and reliable check-ins
Full discretion and respect for your client relationships
Transparent project or day rates with no hidden costs
Easy collaboration with both strategy and creative teams
/.04
How it works
I join your team for a defined brief - shaping the strategy, guiding the creative direction and making sure the work stands up to scrutiny. You retain the client relationship. I provide the strategic clarity and senior thinking that helps your agency deliver work with conviction.
If you’re preparing a pitch, shaping a brand or tackling a complex challenge that needs senior support, I’d be happy to step in and help elevate the work.
/.05
Why this works
I join your team for a defined brief - shaping the strategy, guiding the creative direction and making sure the work stands up to scrutiny. You retain the client relationship. I provide the strategic clarity and senior thinking that helps your agency deliver work with conviction.
If you’re preparing a pitch, shaping a brand or tackling a complex challenge that needs senior support, I’d be happy to step in and help elevate the work.