Programme
Positioning & Value Proposition
Define the space you want to own, the value you deliver, and the story that sets you apart.
A structured, strategic engagement that defines:
What you want to be known for
The value you create for customers
The story that explains why you matter
Most businesses struggle not because their product or service is weak,
but because their positioning, value proposition, or narrative is unclear.
This programme brings clarity, direction, and distinctiveness to the heart of your brand.
/.01
Who's it for
Businesses finding it hard to articulate their offer
Organisations whose story no longer reflects who they are
Teams with mixed messages and no coherent narrative
Companies blending into their category and lacking differentiation
Founders or leadership teams who feel misunderstood in the market
SMEs preparing for growth, scale, or new markets
Agencies needing stronger client-facing positioning for pitches or proposals
/.02
What’s included
01. Market & Competitive Positioning
Clarifies where you sit, where you should sit, and what space you can legitimately own.
02. Customer Insight Review
Identifies the emotional and rational drivers behind choice and relevance.
03. Value Proposition Definition
Sharp articulation of the core value you offer and why it matters.
04. Positioning Platform
A clear, defensible positioning statement capturing the brand’s strategic stance.
05. Narrative Framework
A compelling overarching story that connects meaningfully with customers and unifies internal communication.
06. Messaging Fundamentals
Core messages and proof points that cascade across teams and channels.
07. Leadership Alignment
A clear, agreed direction that leadership stands behind with confidence.
/.03
What you walk away with
A value proposition customers actually care about
A clear and differentiated positioning
A narrative that feels authentic, coherent, and compelling
A shared language that aligns teams and strengthens communication
A stronger foundation for marketing, sales, product, and culture
Confidence across the business about who you are and why you matter
This programme makes your brand easier to understand, easier to buy, and easier for teams to champion.
/.04
Why it matters
Because customers don’t choose the best brand,
they choose the brand that’s clearest in their mind.
Strong positioning and a clear narrative are the single biggest drivers of:
Relevance
Preference
Pricing power
Trust
Growth
Without them, everything else becomes harder.
/.££
Investment
£15k–£60k
(depending on scope, complexity, and stakeholder involvement)
Have a project?
Schedule a Call.
Let's chat!
Have a project?
Programme
Positioning & Value Proposition
Define the space you want to own, the value you deliver, and the story that sets you apart.
A structured, strategic engagement that defines:
What you want to be known for
The value you create for customers
The story that explains why you matter
Most businesses struggle not because their product or service is weak,
but because their positioning, value proposition, or narrative is unclear.
This programme brings clarity, direction, and distinctiveness to the heart of your brand.
/.01
Who's it for
Businesses finding it hard to articulate their offer
Organisations whose story no longer reflects who they are
Teams with mixed messages and no coherent narrative
Companies blending into their category and lacking differentiation
Founders or leadership teams who feel misunderstood in the market
SMEs preparing for growth, scale, or new markets
Agencies needing stronger client-facing positioning for pitches or proposals
/.02
What’s included
01. Market & Competitive Positioning
Clarifies where you sit, where you should sit, and what space you can legitimately own.
02. Customer Insight Review
Identifies the emotional and rational drivers behind choice and relevance.
03. Value Proposition Definition
Sharp articulation of the core value you offer and why it matters.
04. Positioning Platform
A clear, defensible positioning statement capturing the brand’s strategic stance.
05. Narrative Framework
A compelling overarching story that connects meaningfully with customers and unifies internal communication.
06. Messaging Fundamentals
Core messages and proof points that cascade across teams and channels.
07. Leadership Alignment
A clear, agreed direction that leadership stands behind with confidence.
/.03
What you walk away with
A value proposition customers actually care about
A clear and differentiated positioning
A narrative that feels authentic, coherent, and compelling
A shared language that aligns teams and strengthens communication
A stronger foundation for marketing, sales, product, and culture
Confidence across the business about who you are and why you matter
This programme makes your brand easier to understand, easier to buy, and easier for teams to champion.
/.04
Why it matters
Because customers don’t choose the best brand,
they choose the brand that’s clearest in their mind.
Strong positioning and a clear narrative are the single biggest drivers of:
Relevance
Preference
Pricing power
Trust
Growth
Without them, everything else becomes harder.
/.££
Investment
£15k–£60k
(depending on scope, complexity, and stakeholder involvement)
Have a project?
Schedule a Call.
Let's chat!
Have a project?
Programme
Positioning & Value Proposition
Define the space you want to own, the value you deliver, and the story that sets you apart.
A structured, strategic engagement that defines:
What you want to be known for
The value you create for customers
The story that explains why you matter
Most businesses struggle not because their product or service is weak,
but because their positioning, value proposition, or narrative is unclear.
This programme brings clarity, direction, and distinctiveness to the heart of your brand.
/.01
Who's it for
Businesses finding it hard to articulate their offer
Organisations whose story no longer reflects who they are
Teams with mixed messages and no coherent narrative
Companies blending into their category and lacking differentiation
Founders or leadership teams who feel misunderstood in the market
SMEs preparing for growth, scale, or new markets
Agencies needing stronger client-facing positioning for pitches or proposals
/.02
What’s included
01. Market & Competitive Positioning
Clarifies where you sit, where you should sit, and what space you can legitimately own.
02. Customer Insight Review
Identifies the emotional and rational drivers behind choice and relevance.
03. Value Proposition Definition
Sharp articulation of the core value you offer and why it matters.
04. Positioning Platform
A clear, defensible positioning statement capturing the brand’s strategic stance.
05. Narrative Framework
A compelling overarching story that connects meaningfully with customers and unifies internal communication.
06. Messaging Fundamentals
Core messages and proof points that cascade across teams and channels.
07. Leadership Alignment
A clear, agreed direction that leadership stands behind with confidence.
/.03
What you walk away with
A value proposition customers actually care about
A clear and differentiated positioning
A narrative that feels authentic, coherent, and compelling
A shared language that aligns teams and strengthens communication
A stronger foundation for marketing, sales, product, and culture
Confidence across the business about who you are and why you matter
This programme makes your brand easier to understand, easier to buy, and easier for teams to champion.
/.04
Why it matters
Because customers don’t choose the best brand,
they choose the brand that’s clearest in their mind.
Strong positioning and a clear narrative are the single biggest drivers of:
Relevance
Preference
Pricing power
Trust
Growth
Without them, everything else becomes harder.
/.££
Investment
£15k–£60k
(depending on scope, complexity, and stakeholder involvement)