Brand Audit & Diagnosis
A clear, objective diagnosis of what’s holding your brand back and what needs to change to move forward.
For organisations experiencing drift, inconsistency, stagnation, or uncertainty. This service gives you a precise view of the issues affecting clarity, competitiveness, and cohesion, before you commit to major strategic or creative work.
This is not a programme.
It’s a forensic assessment designed to remove guesswork and give leadership the truth.
/.01
What it is
A Brand Audit & Diagnosis is a focused investigation into the real state of your brand across communication, perception, structure, and competitive context.
It identifies where the signals you send no longer match who you are, what customers understand, or what the organisation needs to become.
This is not theory or opinion. It’s a clarity tool, a structured evaluation that reveals what works, what doesn’t, and why.
You commission this when you need certainty before making decisions that affect brand, marketing, investment, culture, or direction.
/.02
Who it’s for
Leadership teams sensing drift, dilution, or misalignment
Organisations unsure whether they need repositioning, restructuring, or simply clearer articulation
Businesses losing competitive edge or struggling to stand out
Teams receiving conflicting feedback from market, customers, or internal stakeholders
Companies preparing for investment, M&A, or significant strategic change
SMEs whose marketing has outpaced their strategic foundations
This service gives you clarity before you take your next step, whatever that step may be.
/.03
What it uncovers
How your brand is actually understood by customers and stakeholders
Whether your current positioning is credible, differentiated, or still fit for purpose
Where messaging is unclear, inconsistent, or no longer serving you
Cultural or internal alignment issues affecting brand performance
Structural, architectural, or portfolio problems confusing customers
Risks, gaps, and hidden obstacles affecting perception, growth, or reputation
Opportunities for sharper focus, advantage, and direction
This is the truth behind your brand’s performance, surfaced clearly, without bias.
/.04
What’s included
01. Internal Clarity Assessment
Interviews, feedback, and narrative review to reveal internal understanding, misalignment, and friction.
02. Market & Competitor Scan
Category expectations, competitor positioning, emerging signals, and behavioural trends that impact relevance and differentiation.
03. Narrative & Messaging Review
Assessment of clarity, coherence, distinctiveness, and alignment across channels and teams.
04. Brand Structure & Offer Audit
Evaluation of your products, services, and brand architecture to identify confusion, duplication, or dilution.
05. Risks, Gaps & Opportunities Map
A clear articulation of what’s blocking progress, what’s undermining perception, and where the biggest gains sit.
06. Priority Recommendations
A practical, leadership-ready report outlining what needs to change, why it matters, and the order to tackle it in.
This is not a plan or a strategy, it’s the clarity you need before you make one.
/.05
Why this is valuable
Most businesses don’t have a brand problem, they have a clarity problem.
This audit provides the proof, insight, and direction required to make confident choices about:
Whether to evolve, reposition, or restructure
What to fix immediately and what can wait
How to align teams and messaging
Where investment will create the greatest impact
What your next strategic step should be
It prevents expensive guesswork and gives leadership a clear, evidence-based foundation for smarter decisions.
This is where you uncover what’s really happening and why.
Have a project?
Schedule a Call.
Let's chat!
Have a project?
Brand Audit & Diagnosis
A clear, objective diagnosis of what’s holding your brand back and what needs to change to move forward.
For organisations experiencing drift, inconsistency, stagnation, or uncertainty. This service gives you a precise view of the issues affecting clarity, competitiveness, and cohesion, before you commit to major strategic or creative work.
This is not a programme.
It’s a forensic assessment designed to remove guesswork and give leadership the truth.
/.01
What it is
A Brand Audit & Diagnosis is a focused investigation into the real state of your brand across communication, perception, structure, and competitive context.
It identifies where the signals you send no longer match who you are, what customers understand, or what the organisation needs to become.
This is not theory or opinion. It’s a clarity tool, a structured evaluation that reveals what works, what doesn’t, and why.
You commission this when you need certainty before making decisions that affect brand, marketing, investment, culture, or direction.
/.02
Who it’s for
Leadership teams sensing drift, dilution, or misalignment
Organisations unsure whether they need repositioning, restructuring, or simply clearer articulation
Businesses losing competitive edge or struggling to stand out
Teams receiving conflicting feedback from market, customers, or internal stakeholders
Companies preparing for investment, M&A, or significant strategic change
SMEs whose marketing has outpaced their strategic foundations
This service gives you clarity before you take your next step, whatever that step may be.
/.03
What it uncovers
How your brand is actually understood by customers and stakeholders
Whether your current positioning is credible, differentiated, or still fit for purpose
Where messaging is unclear, inconsistent, or no longer serving you
Cultural or internal alignment issues affecting brand performance
Structural, architectural, or portfolio problems confusing customers
Risks, gaps, and hidden obstacles affecting perception, growth, or reputation
Opportunities for sharper focus, advantage, and direction
This is the truth behind your brand’s performance, surfaced clearly, without bias.
/.04
What’s included
01. Internal Clarity Assessment
Interviews, feedback, and narrative review to reveal internal understanding, misalignment, and friction.
02. Market & Competitor Scan
Category expectations, competitor positioning, emerging signals, and behavioural trends that impact relevance and differentiation.
03. Narrative & Messaging Review
Assessment of clarity, coherence, distinctiveness, and alignment across channels and teams.
04. Brand Structure & Offer Audit
Evaluation of your products, services, and brand architecture to identify confusion, duplication, or dilution.
05. Risks, Gaps & Opportunities Map
A clear articulation of what’s blocking progress, what’s undermining perception, and where the biggest gains sit.
06. Priority Recommendations
A practical, leadership-ready report outlining what needs to change, why it matters, and the order to tackle it in.
This is not a plan or a strategy, it’s the clarity you need before you make one.
/.05
Why this is valuable
Most businesses don’t have a brand problem, they have a clarity problem.
This audit provides the proof, insight, and direction required to make confident choices about:
Whether to evolve, reposition, or restructure
What to fix immediately and what can wait
How to align teams and messaging
Where investment will create the greatest impact
What your next strategic step should be
It prevents expensive guesswork and gives leadership a clear, evidence-based foundation for smarter decisions.
This is where you uncover what’s really happening and why.
Have a project?
Schedule a Call.
Let's chat!
Have a project?
Brand Audit & Diagnosis
A clear, objective diagnosis of what’s holding your brand back and what needs to change to move forward.
For organisations experiencing drift, inconsistency, stagnation, or uncertainty. This service gives you a precise view of the issues affecting clarity, competitiveness, and cohesion, before you commit to major strategic or creative work.
This is not a programme.
It’s a forensic assessment designed to remove guesswork and give leadership the truth.
/.01
What it is
A Brand Audit & Diagnosis is a focused investigation into the real state of your brand across communication, perception, structure, and competitive context.
It identifies where the signals you send no longer match who you are, what customers understand, or what the organisation needs to become.
This is not theory or opinion. It’s a clarity tool, a structured evaluation that reveals what works, what doesn’t, and why.
You commission this when you need certainty before making decisions that affect brand, marketing, investment, culture, or direction.
/.02
Who it’s for
Leadership teams sensing drift, dilution, or misalignment
Organisations unsure whether they need repositioning, restructuring, or simply clearer articulation
Businesses losing competitive edge or struggling to stand out
Teams receiving conflicting feedback from market, customers, or internal stakeholders
Companies preparing for investment, M&A, or significant strategic change
SMEs whose marketing has outpaced their strategic foundations
This service gives you clarity before you take your next step, whatever that step may be.
/.03
What it uncovers
How your brand is actually understood by customers and stakeholders
Whether your current positioning is credible, differentiated, or still fit for purpose
Where messaging is unclear, inconsistent, or no longer serving you
Cultural or internal alignment issues affecting brand performance
Structural, architectural, or portfolio problems confusing customers
Risks, gaps, and hidden obstacles affecting perception, growth, or reputation
Opportunities for sharper focus, advantage, and direction
This is the truth behind your brand’s performance, surfaced clearly, without bias.
/.04
What’s included
01. Internal Clarity Assessment
Interviews, feedback, and narrative review to reveal internal understanding, misalignment, and friction.
02. Market & Competitor Scan
Category expectations, competitor positioning, emerging signals, and behavioural trends that impact relevance and differentiation.
03. Narrative & Messaging Review
Assessment of clarity, coherence, distinctiveness, and alignment across channels and teams.
04. Brand Structure & Offer Audit
Evaluation of your products, services, and brand architecture to identify confusion, duplication, or dilution.
05. Risks, Gaps & Opportunities Map
A clear articulation of what’s blocking progress, what’s undermining perception, and where the biggest gains sit.
06. Priority Recommendations
A practical, leadership-ready report outlining what needs to change, why it matters, and the order to tackle it in.
This is not a plan or a strategy, it’s the clarity you need before you make one.
/.05
Why this is valuable
Most businesses don’t have a brand problem, they have a clarity problem.
This audit provides the proof, insight, and direction required to make confident choices about:
Whether to evolve, reposition, or restructure
What to fix immediately and what can wait
How to align teams and messaging
Where investment will create the greatest impact
What your next strategic step should be
It prevents expensive guesswork and gives leadership a clear, evidence-based foundation for smarter decisions.
This is where you uncover what’s really happening and why.