programme
Brand & Portfolio Architecture
I deliver clarity and cohesion to fragmented brands and portfolios, creating an architecture that strengthens your market position and aligns your organisation.
A strategic brand architecture programme that defines how all your brands, products, services, and sub-offers fit together and how they should be named, communicated, and structured moving forward.
It brings order to complexity, enabling better decision-making, cleaner communication, and more efficient marketing.
This is where strategic clarity meets organisational design.
/.01
Who's it for
Businesses with multiple products, services, or sub-brands
Organisations that have evolved faster than their brand structure
Companies acquiring, merging, or rationalising offerings
Teams struggling to explain their portfolio clearly
Brands losing equity due to fragmentation or overlapping offers
Businesses planning to scale but lacking a clear system
/.02
What problems it solves
Confusing or inconsistent naming
Overlapping products or services
A brand hierarchy that makes no sense to customers
Internal teams unclear on what belongs where
Diluted recognition due to too many sub-identities
Inefficient marketing spend across a fragmented structure
Difficulty presenting a clear, unified story to the market
A confused portfolio creates confused customers.
This programme fixes that.
/.03
What’s included
01. Portfolio Audit
Full assessment of current brands, products, services, names, and their relationships.
02. Competitive & Category Review
Understanding how others structure their portfolios and identifying opportunities to differentiate.
03. Future-State Architecture Model
A clear, defensible structure, from House of Brands to Endorsed, Hybrid, or Branded House models - based on your strategy and ambitions.
04. Offer & Sub-Brand Rationalisation
Recommendations on what stays, what goes, what merges, and what evolves.
05. Naming Strategy & Logic
Rules and frameworks for naming products, services, tiers, and future additions.
06. Role Clarity for Each Brand/Offer
Clear definitions that ensure internal alignment and consistent communication.
07. Implementation Guidance
How to activate the architecture across marketing, sales, digital, product, and customer experience.
/.04
What you walk away with
A clean, logical, scalable brand system
Clarity for customers, teams, and stakeholders
Stronger brand recognition and cohesion
More efficient marketing investment
Clearer messaging across all offers
A coherent story that supports your strategy and growth
A clear architecture becomes the backbone of your brand - enabling scale, simplicity, and long-term strength.
/.05
Why it matters
Businesses often evolve organically, but architecture must be intentional.
Without it:
Messaging becomes diluted
Brands compete internally
Marketing becomes inefficient
Customers don’t know where to look
Teams invent their own interpretations
New offers create more confusion
/.££
Investment
£7k –£50k
(Depending on portfolio complexity and organisational size)
Have a project?
Schedule a Call.
Let's chat!
Have a project?
programme
Brand & Portfolio Architecture
I deliver clarity and cohesion to fragmented brands and portfolios, creating an architecture that strengthens your market position and aligns your organisation.
A strategic brand architecture programme that defines how all your brands, products, services, and sub-offers fit together and how they should be named, communicated, and structured moving forward.
It brings order to complexity, enabling better decision-making, cleaner communication, and more efficient marketing.
This is where strategic clarity meets organisational design.
/.01
Who's it for
Businesses with multiple products, services, or sub-brands
Organisations that have evolved faster than their brand structure
Companies acquiring, merging, or rationalising offerings
Teams struggling to explain their portfolio clearly
Brands losing equity due to fragmentation or overlapping offers
Businesses planning to scale but lacking a clear system
/.02
What problems it solves
Confusing or inconsistent naming
Overlapping products or services
A brand hierarchy that makes no sense to customers
Internal teams unclear on what belongs where
Diluted recognition due to too many sub-identities
Inefficient marketing spend across a fragmented structure
Difficulty presenting a clear, unified story to the market
A confused portfolio creates confused customers.
This programme fixes that.
/.03
What’s included
01. Portfolio Audit
Full assessment of current brands, products, services, names, and their relationships.
02. Competitive & Category Review
Understanding how others structure their portfolios and identifying opportunities to differentiate.
03. Future-State Architecture Model
A clear, defensible structure, from House of Brands to Endorsed, Hybrid, or Branded House models - based on your strategy and ambitions.
04. Offer & Sub-Brand Rationalisation
Recommendations on what stays, what goes, what merges, and what evolves.
05. Naming Strategy & Logic
Rules and frameworks for naming products, services, tiers, and future additions.
06. Role Clarity for Each Brand/Offer
Clear definitions that ensure internal alignment and consistent communication.
07. Implementation Guidance
How to activate the architecture across marketing, sales, digital, product, and customer experience.
/.04
What you walk away with
A clean, logical, scalable brand system
Clarity for customers, teams, and stakeholders
Stronger brand recognition and cohesion
More efficient marketing investment
Clearer messaging across all offers
A coherent story that supports your strategy and growth
A clear architecture becomes the backbone of your brand - enabling scale, simplicity, and long-term strength.
/.05
Why it matters
Businesses often evolve organically, but architecture must be intentional.
Without it:
Messaging becomes diluted
Brands compete internally
Marketing becomes inefficient
Customers don’t know where to look
Teams invent their own interpretations
New offers create more confusion
/.££
Investment
£7k –£50k
(Depending on portfolio complexity and organisational size)
Have a project?
programme
Brand & Portfolio Architecture
I deliver clarity and cohesion to fragmented brands and portfolios, creating an architecture that strengthens your market position and aligns your organisation.
A strategic brand architecture programme that defines how all your brands, products, services, and sub-offers fit together and how they should be named, communicated, and structured moving forward.
It brings order to complexity, enabling better decision-making, cleaner communication, and more efficient marketing.
This is where strategic clarity meets organisational design.
/.01
Who's it for
Businesses with multiple products, services, or sub-brands
Organisations that have evolved faster than their brand structure
Companies acquiring, merging, or rationalising offerings
Teams struggling to explain their portfolio clearly
Brands losing equity due to fragmentation or overlapping offers
Businesses planning to scale but lacking a clear system
/.02
What problems it solves
Confusing or inconsistent naming
Overlapping products or services
A brand hierarchy that makes no sense to customers
Internal teams unclear on what belongs where
Diluted recognition due to too many sub-identities
Inefficient marketing spend across a fragmented structure
Difficulty presenting a clear, unified story to the market
A confused portfolio creates confused customers.
This programme fixes that.
/.03
What’s included
01. Portfolio Audit
Full assessment of current brands, products, services, names, and their relationships.
02. Competitive & Category Review
Understanding how others structure their portfolios and identifying opportunities to differentiate.
03. Future-State Architecture Model
A clear, defensible structure, from House of Brands to Endorsed, Hybrid, or Branded House models - based on your strategy and ambitions.
04. Offer & Sub-Brand Rationalisation
Recommendations on what stays, what goes, what merges, and what evolves.
05. Naming Strategy & Logic
Rules and frameworks for naming products, services, tiers, and future additions.
06. Role Clarity for Each Brand/Offer
Clear definitions that ensure internal alignment and consistent communication.
07. Implementation Guidance
How to activate the architecture across marketing, sales, digital, product, and customer experience.
/.04
What you walk away with
A clean, logical, scalable brand system
Clarity for customers, teams, and stakeholders
Stronger brand recognition and cohesion
More efficient marketing investment
Clearer messaging across all offers
A coherent story that supports your strategy and growth
A clear architecture becomes the backbone of your brand - enabling scale, simplicity, and long-term strength.
/.05
Why it matters
Businesses often evolve organically, but architecture must be intentional.
Without it:
Messaging becomes diluted
Brands compete internally
Marketing becomes inefficient
Customers don’t know where to look
Teams invent their own interpretations
New offers create more confusion
/.££
Investment
£7k –£50k
(Depending on portfolio complexity and organisational size)