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ADAM

Strategic Brand Consultant London

London UK

Helping ambitious companies define who they need to become to thrive.

ARNOLD

ADAM ARNOLD

Timeless Visual Stories for Legendary Brands

I’m a London-based Strategic Brand Consultant with over two decades of experience guiding businesses through growth, change, and repositioning.
I work closely with founders, leadership teams, and agencies to simplify complexity, shape strategy, and help brands express who they truly are.

Photo-of-the-Designer

With over 20 years leading agencies and consulting, I’ve worked with global organisations and have built a reputation for simplifying the complex and combining strategic clarity with creative thinking to deliver solutions that resonates and drives real business impact.

Before launching my own agency in 2004, I built my career as a Creative Director and Brand Consultant on projects for brands such as Unilever, Barclays, and Adidas. My roots however began in publishing as an Art Director, working on B2C and B2B magazines and national newspapers including The Telegraph, Daily Mail, and Sunday Mirror.

I mentor small business owners, have sat on industry judging panels, and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.

Based in London, work globally

(GMT)

Over my career I've had the privilege of working with so fantastic companies, below are just a few…

"In a world full of clutter, become the brand that matters"

how we can work together

01 ——

Brand Strategy Programmes

Structured engagements designed to give you clarity, strategic direction, and a confident path forward. Each programme tackles a specific challenge, providing the insight, focus, and alignment needed to move your brand to its next stage.

Diagnosis & Direction

Positioning & Value Proposition

Launch Pad

Brand Architecture

02 ——

Strategy & Creative Sprint

Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge — sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.

STRATEGIC PROBLEM-SOLVING

CONCEPT DEVELOPMENT

MESSAGE CLARITY

CREATIVE DIRECTION

03 ——

Strategic Partnership

An ongoing relationship for leaders who want senior strategic thinking on hand. Together we shape decisions, refine direction, and maintain clarity across identity, messaging, and brand expression, ensuring progress is consistent, intentional, and aligned.

Customer Profiles

Brand Positioning

Value Proposition

Identity Systems

Guidance & Support

04 ——

Agency Collaboration

Supporting agencies as an embedded brand strategist on client projects — strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.

DISCOVERY & INSIGHTS

STRATEGIC FOUNDATIONS

WORKSHOP LEADERSHIP

CREATIVE DIRECTION SUPPORT

05 ——

Senior Advisory

A trusted advisor role for founders, boards, and senior leaders who value independent thinking, strategic clarity, and honest counsel. This is a flexible, high-level relationship focused on guiding decisions, mentoring leadership, and helping shape the direction of the business with confidence and perspective.

STRATEGIC PERSPECTIVE

SOUNDING BOARD SUPPORT

BOARD-LEVEL COUNSEL

Creative & Strategic Support

Have a project?

Schedule a Call.

Let's chat!

Have a project?

What they say

  • Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.

    Pia Gleeson

    Head of Business Development, Oakray

  • Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.

    Marc Sansom

    Director, SALUS

  • Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.

    Claire West

    Marketing Manager, Simon Jersey

  • For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!

    Lulu Trask

    Marketing Director, Blueprint Partners

  • We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.

    Helen Stock

    Director, Fox Red Media

  • I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.

    Adrian Day

    Brand and communications consultant

Phiotographer looking at the camera
Hero Image
Phiotographer looking at the camera

ADAM

Strategic Brand Consultant London

London UK

Helping ambitious companies define who they need to become to thrive.

ARNOLD

ADAM ARNOLD

Timeless Visual Stories for Legendary Brands

I’m a London-based Strategic Brand Consultant with over two decades of experience guiding businesses through growth, change, and repositioning.
I work closely with founders, leadership teams, and agencies to simplify complexity, shape strategy, and help brands express who they truly are.

Photo-of-the-Designer

With over 20 years leading agencies and consulting, I’ve worked with global organisations and have built a reputation for simplifying the complex and combining strategic clarity with creative thinking to deliver solutions that resonates and drives real business impact.

Before launching my own agency in 2004, I built my career as a Creative Director and Brand Consultant on projects for brands such as Unilever, Barclays, and Adidas. My roots however began in publishing as an Art Director, working on B2C and B2B magazines and national newspapers including The Telegraph, Daily Mail, and Sunday Mirror.

I mentor small business owners, have sat on industry judging panels, and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.

Based in London, work globally

(GMT)

Over my career I've had the privilege of working with so fantastic companies, below are just a few…

"In a world full of clutter, become the brand that matters"

how we can work together

01 ——

Brand Strategy Programmes

Structured engagements designed to give you clarity, strategic direction, and a confident path forward. Each programme tackles a specific challenge, providing the insight, focus, and alignment needed to move your brand to its next stage.

Diagnosis & Direction

Positioning & Value Proposition

Launch Pad

Brand Architecture

02 ——

Strategy & Creative Sprint

Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge — sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.

STRATEGIC PROBLEM-SOLVING

CONCEPT DEVELOPMENT

MESSAGE CLARITY

CREATIVE DIRECTION

03 ——

Strategic Partnership

An ongoing relationship for leaders who want senior strategic thinking on hand. Together we shape decisions, refine direction, and maintain clarity across identity, messaging, and brand expression, ensuring progress is consistent, intentional, and aligned.

Customer Profiles

Brand Positioning

Value Proposition

Identity Systems

Guidance & Support

04 ——

Agency Collaboration

Supporting agencies as an embedded brand strategist on client projects — strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.

DISCOVERY & INSIGHTS

STRATEGIC FOUNDATIONS

WORKSHOP LEADERSHIP

CREATIVE DIRECTION SUPPORT

05 ——

Senior Advisory

A trusted advisor role for founders, boards, and senior leaders who value independent thinking, strategic clarity, and honest counsel. This is a flexible, high-level relationship focused on guiding decisions, mentoring leadership, and helping shape the direction of the business with confidence and perspective.

STRATEGIC PERSPECTIVE

SOUNDING BOARD SUPPORT

BOARD-LEVEL COUNSEL

Creative & Strategic Support

Have a project?

Schedule a Call.

Let's chat!

Have a project?

4th August 2025

What they say

  • Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.

    Pia Gleeson

    Head of Business Development, Oakray

  • Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.

    Marc Sansom

    Director, SALUS

  • Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.

    Claire West

    Marketing Manager, Simon Jersey

  • For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!

    Lulu Trask

    Marketing Director, Blueprint Partners

  • We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.

    Helen Stock

    Director, Fox Red Media

  • I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.

    Adrian Day

    Brand and communications consultant

Phiotographer looking at the camera
Hero Image
Phiotographer looking at the camera

ADAM

Strategic Brand Consultant London

London UK

Helping ambitious companies define who they need to become to thrive.

ARNOLD

ADAM ARNOLD

Timeless Visual Stories for Legendary Brands

I’m a London-based Strategic Brand Consultant with over two decades of experience guiding businesses through growth, change, and repositioning.
I work closely with founders, leadership teams, and agencies to simplify complexity, shape strategy, and help brands express who they truly are.

Photo-of-the-Designer

With over 20 years leading agencies and consulting, I’ve worked with global organisations and have built a reputation for simplifying the complex and combining strategic clarity with creative thinking to deliver solutions that resonates and drives real business impact.

Before launching my own agency in 2004, I built my career as a Creative Director and Brand Consultant on projects for brands such as Unilever, Barclays, and Adidas. My roots however began in publishing as an Art Director, working on B2C and B2B magazines and national newspapers including The Telegraph, Daily Mail, and Sunday Mirror.

I mentor small business owners, have sat on industry judging panels, and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.

Based in London, work globally

(GMT)

Over my career I've had the privilege of working with so fantastic companies, below are just a few…

"In a world full of clutter, become the brand that matters"

how we can work together

01 ——

Brand Strategy Programmes

Structured engagements designed to give you clarity, strategic direction, and a confident path forward. Each programme tackles a specific challenge, providing the insight, focus, and alignment needed to move your brand to its next stage.

Diagnosis & Direction

Positioning & Value Proposition

Launch Pad

Brand Architecture

02 ——

Strategy & Creative Sprint

Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge — sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.

STRATEGIC PROBLEM-SOLVING

CONCEPT DEVELOPMENT

MESSAGE CLARITY

CREATIVE DIRECTION

03 ——

Strategic Partnership

An ongoing relationship for leaders who want senior strategic thinking on hand. Together we shape decisions, refine direction, and maintain clarity across identity, messaging, and brand expression, ensuring progress is consistent, intentional, and aligned.

Customer Profiles

Brand Positioning

Value Proposition

Identity Systems

Guidance & Support

04 ——

Agency Collaboration

Supporting agencies as an embedded brand strategist on client projects — strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.

DISCOVERY & INSIGHTS

STRATEGIC FOUNDATIONS

WORKSHOP LEADERSHIP

CREATIVE DIRECTION SUPPORT

05 ——

Senior Advisory

A trusted advisor role for founders, boards, and senior leaders who value independent thinking, strategic clarity, and honest counsel. This is a flexible, high-level relationship focused on guiding decisions, mentoring leadership, and helping shape the direction of the business with confidence and perspective.

STRATEGIC PERSPECTIVE

SOUNDING BOARD SUPPORT

BOARD-LEVEL COUNSEL

Creative & Strategic Support

Have a project?

What they say

  • Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.

    Pia Gleeson

    Head of Business Development, Oakray

  • Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.

    Marc Sansom

    Director, SALUS

  • Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.

    Claire West

    Marketing Manager, Simon Jersey

  • For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!

    Lulu Trask

    Marketing Director, Blueprint Partners

  • We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.

    Helen Stock

    Director, Fox Red Media

  • I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.

    Adrian Day

    Brand and communications consultant